---
description: ¿Qué piensan los usuarios de Marketo Engage? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Marketo Engage gracias a Capterra República Dominicana.
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title: Marketo Engage - Opiniones, precios y características - Capterra República Dominicana 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management)

# Marketo Engage

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> Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.
> 
> Veredicto: 716 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Marketo Engage?

Para las empresas B2B o B2C que se preocupan por el cuidado de los clientes, la segmentación personalizada y escalable, la personalización y la profunda participación del cliente.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.3/5** | 716 Opiniones |
| Facilidad de uso | 3.8/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.9/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.8/5 | Basado en las opiniones generales |
| Funcionalidades | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Adobe
- **Constitución**: 1982

## Contexto comercial

- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: alemán, español, francés, inglés, japonés, portugués
- **Países disponibles**: Alemania, Andorra, Arabia Saudita, Argelia, Argentina, Australia, Baréin, Bielorrusia, Bosnia y Herzegovina, Brasil, Bulgaria, Bélgica, Canadá, Catar, Chile, China, Colombia, Comoras, Corea del Sur, Costa Rica y 60 más

## Funcionalidades

- Alertas y notificaciones
- Análisis de comportamientos
- Análisis de páginas web
- Análisis visual
- Arrastrar y soltar
- Atribución entre canales
- Atribución táctil múltiple
- Automatización de marketing
- Base de datos de clientes
- Biblioteca de contenidos
- CRM Integration
- Compartir contenido
- Edición en tiempo real
- Generación de clientes potenciales
- Gestión de SEO
- Gestión de actividad de ventas
- Gestión de campañas
- Gestión de canales
- Gestión de contenidos
- Gestión de la comunicación
- Gestión de la experiencia del cliente
- Gestión de suscriptores
- Gestión del rendimiento
- Herramientas de colaboración
- Historial de cliente
- IA y aprendizaje automático
- Identificación de cuenta de destino
- Integración de redes sociales
- Mobile Optimization
- Modelado de atribuciones
- Métricas de rendimiento
- Opciones de publicación de contenidos
- Panel de actividades
- Panel de comunicaciones
- Perfiles de clientes
- Personalización de páginas web
- Planificación de campañas
- Programación de campañas
- Páginas de aterrizaje y formularios web
- Real-Time Analytics
- Real-Time Reporting
- Recomendaciones
- Segmentación de clientes
- Segmentación por comportamiento
- Seguimiento de actividades
- Seguimiento de campañas
- Seguimiento de interacciones
- Seguimiento de la participación
- Seguimiento por correo electrónico
- Visualización de datos

… y 62 características más

## Integraciones (en total: 117)

- 123FormBuilder
- AdRoll
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close

… y 102 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de automatización de marketing](https://www.capterra.do/directory/6/marketing-automation/software)

## Categorías relacionadas

- [Herramientas de automatización de marketing](https://www.capterra.do/directory/6/marketing-automation/software)
- [Sistemas automatizados de ventas](https://www.capterra.do/directory/12/sales-force-automation/software)
- [Herramientas de administración de leads](https://www.capterra.do/directory/30017/lead-management/software)
- [Software de plataformas de marketing All-in-One](https://www.capterra.do/directory/32155/all-in-one-marketing/software)
- [Software para Capacitación de ventas](https://www.capterra.do/directory/30798/sales-enablement/software)

## Alternativas

1. [Brevo](https://www.capterra.do/software/132996/brevo) — 4.6/5 (3523 reviews)
2. [ActiveCampaign](https://www.capterra.do/software/79367/activecampaign) — 4.6/5 (2570 reviews)
3. [MailerLite](https://www.capterra.do/software/136603/mailerlite) — 4.7/5 (2324 reviews)
4. [Constant Contact](https://www.capterra.do/software/31898/constant-contact) — 4.3/5 (2953 reviews)
5. [HubSpot Marketing Hub](https://www.capterra.do/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews)

## Opiniones

### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5

> **Jerrid** | *5 de agosto de 2026* | Software informático | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth.
> 
> **Puntos en contra**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams.
> 
> Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt.

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### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5

> **Andrew** | *14 de abril de 2025* | Diseño | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI.
> 
> **Puntos en contra**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails.

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### "Long winded email distribution" — 2.0/5

> **Usuario verificado** | *10 de febrero de 2026* | Marketing y publicidad | Valoración de la recomendación: 1.0/10
> 
> **Puntos a favor**: Keeps records and distribution lists up to date as you can easily make updates.  Allows for easy approvals by other team members
> 
> **Puntos en contra**: Hard to navigate, feels repetitive.  convoluted ways of filtering distribution lists which leaves open to error.

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### "The tool enables professional and targeted communication throughout the entire purchasing process." — 5.0/5

> **Luiz Fernando** | *25 de agosto de 2026* | Servicios financieros | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: For me personally, Marketo Engage is a true powerhouse among analytics software tools\! Its wide range of features is impressive and extremely practical. Customizing reports and exporting them to PDF is incredibly easy. This tool offers a comprehensive and powerful solution for collecting and analyzing data to gain crucial insights into user behavior and website performance.
> 
> **Puntos en contra**: I am completely satisfied with Marketo Engage. The user interface is intuitive and user friendly, making navigation and adjusting settings a breeze. The results speak for themselves; our sales have increased significantly since we started using the tool. I have absolutely no complaints and highly recommend it.
> 
> We analyze user behavior on our clients' websites. This includes understanding how users navigate the pages, which content they prefer, and at which points they abandon the site. By continuously monitoring website performance and user behavior, we constantly adapt our strategies. This ensures that our clients' marketing efforts are always up-to-date and highly effective.

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### "Robust Application" — 5.0/5

> **Haley** | *29 de junio de 2025* | Software informático | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation.
> 
> **Puntos en contra**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business.
> 
> I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is  advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first.

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