---
description: ¿Qué piensan los usuarios de XM for Strategy & Research? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de XM for Strategy & Research gracias a Capterra República Dominicana.
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title: XM for Strategy & Research - Opiniones, precios y características - Capterra República Dominicana 2026
---

Breadcrumb: [Inicio](/) > [Software para encuestas](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research)

# XM for Strategy & Research

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> Qualtrics Research Core (RC) es la plataforma de encuestas online más sofisticada del planeta. De las investigaciones a los insights para pasar a la acción.
> 
> Veredicto: 425 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa XM for Strategy & Research?

Organizaciones de cualquier tamaño que buscan una plataforma de investigación que ofrezca los insights que impulsan el verdadero cambio, ímpetu y crecimiento.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.7/5** | 425 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.6/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.4/5 | Basado en las opiniones generales |
| Funcionalidades | 4.6/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Qualtrics
- **Ubicación**: Palo Alto, EE. UU.
- **Constitución**: 2013

## Contexto comercial

- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: alemán, chino, chino tradicional, coreano, español, finés, francés, inglés, irlandés, italiano, japonés, neerlandés
- **Países disponibles**: Alemania, Argentina, Australia, Austria, Brasil, Bélgica, Canadá, Chile, China, Colombia, Costa Rica, Emiratos Árabes Unidos, España, Estados Unidos, Francia, India, Irlanda, Italia, Japón, México y 5 más

## Funcionalidades

- A/B Testing
- Alertas y notificaciones
- Análisis de búsquedas de usuarios
- Análisis de datos del mercado
- Análisis de la competencia
- Análisis de precios
- Análisis de rentabilidad
- Análisis de texto
- Análisis predictivo
- Aprendizaje automático
- Arrastrar y soltar
- Biblioteca de preguntas
- Búsqueda/filtro
- Creación de informes y estadísticas
- Creación de prototipos
- Creador de encuestas
- Directrices de marca
- Distribución multicanal
- Editor visual
- Encuestas y comentarios
- Gestión de comentarios
- Gestión de encuestas y sondeos
- Gestión de flujos de trabajo
- Gestión del panel
- Grabación y transcripción de vídeo
- Herramientas de colaboración
- Importación y exportación de datos
- Lógica de exclusión
- Mapas térmicos
- Marketing por correo electrónico
- Modelos de precios predictivos
- Métricas cuantitativas
- Panel de comunicaciones
- Personalización de URL
- Preguntas personalizables
- Rama de preguntas
- Real-Time Analytics
- Recolección de respuestas sin conexión
- Recopilación de datos multicanal
- Segmentación de clientes
- Seguimiento de marcas
- Seguimiento del comportamiento
- Supervisión
- Supervisión de páginas web
- Supervisión de redes sociales
- Test A/B
- Test multivariante
- Tests de usabilidad
- Third-Party Integrations
- Visualización de datos

… y 14 características más

## Integraciones (en total: 41)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

… y 26 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Software para encuestas](https://www.capterra.do/directory/30092/survey/software)

## Categorías relacionadas

- [Software para encuestas](https://www.capterra.do/directory/30092/survey/software)
- [Software de experiencia del usuario (UX)](https://www.capterra.do/directory/31036/ux/software)
- [Software de inteligencia artificial](https://www.capterra.do/directory/30938/artificial-intelligence/software)
- [Herramientas para pruebas de usabilidad](https://www.capterra.do/directory/32295/user-testing/software)
- [Software de gestión de experiencia del cliente](https://www.capterra.do/directory/30671/customer-experience/software)

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3. [Jotform](https://www.capterra.do/software/158456/jotform-4-0) — 4.7/5 (2885 reviews)
4. [QuestionPro](https://www.capterra.do/software/135455/questionpro) — 4.8/5 (529 reviews)
5. [Typeform](https://www.capterra.do/software/137289/typeform) — 4.7/5 (964 reviews)

## Opiniones

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9 de julio de 2025* | Administración educativa | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Puntos en contra**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

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### "By far the best survey platform out there." — 5.0/5

> **Usuario verificado** | *20 de abril de 2026* | Estudios de mercado | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Puntos en contra**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

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### "Good product held by poor support and reporting options" — 3.0/5

> **Usuario verificado** | *10 de febrero de 2026* | Educación superior | Valoración de la recomendación: 2.0/10
> 
> **Puntos a favor**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Puntos en contra**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

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### "XM for Strategy" — 5.0/5

> **Tahir** | *3 de marzo de 2025* | Estudios de mercado | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I like the was we can see how the research is communicated
> 
> **Puntos en contra**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

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### "Designed to Advance your metrics" — 5.0/5

> **Andrew** | *3 de septiembre de 2019* | Educación superior | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.
> 
> **Puntos en contra**: At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.
> 
> This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

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