--- description: ¿Qué piensan los usuarios de Unica? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Unica gracias a Capterra República Dominicana. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Unica - Opiniones, precios y características - Capterra República Dominicana 2026 --- Breadcrumb: [Inicio](/) > [Software CRM](/directory/2/customer-relationship-management/software) > [Unica](/software/214060/unica) # Unica Canonical: https://www.capterra.do/software/214060/unica > Solución de gestión de relaciones con los clientes que ayuda a las empresas a llevar un seguimiento de los clientes potenciales, crear flyers, gestionar campañas de marketing y más. > > Veredicto: 5 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 5 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 3.8/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: HCL Software - **Constitución**: 1991 ## Contexto comercial - **Público objetivo**: 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local) - **Idiomas admitidos**: alemán, chino, chino tradicional, coreano, español, francés, inglés, italiano, japonés, portugués de Brasil, ruso - **Países disponibles**: Alemania, Argentina, Australia, Bolivia, Brasil, Canadá, Chile, Colombia, Ecuador, Emiratos Árabes Unidos, Estados Unidos, Filipinas, Francia, Guayana Francesa, Guyana, India, Irlanda, Islas Malvinas, Italia, México y 10 más ## Funcionalidades - Segmentación ## Integraciones (en total: 7) - Facebook Business Suite - Google Analytics 360 - HCL Commerce - HCL Digital Experience - LinkedIn for Business - Microsoft Dynamics 365 Business Central tegossuite - Shopify ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software CRM](https://www.capterra.do/directory/2/customer-relationship-management/software) ## Alternativas 1. [Zoho CRM](https://www.capterra.do/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 2. [Dynamics 365](https://www.capterra.do/software/157279/dynamics-365) — 4.4/5 (5811 reviews) 3. [ActiveCampaign](https://www.capterra.do/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [EngageBay CRM](https://www.capterra.do/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Pipedrive](https://www.capterra.do/software/132666/pipedrive) — 4.5/5 (3042 reviews) ## Opiniones ### "On-track Marketing solution through HCL Unica \!" — 4.0/5 > **Usuario verificado** | *13 de marzo de 2023* | Telecomunicaciones | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Unica helps us to set the marketing goals and achieve the same on the said deadlines . The Marketing goal statistics will help to run efficient campaigns as well . It also efficiently integrates with other products to target customers. > > **Puntos en contra**: The initial configuration of the product and learning is not a straight forward process . May be a easy to use approach of the product will help \! > > End to end cloud platform marketing solution using Unica ----- ### "Unica: Automating Complex Marketing Programs with Ease" — 5.0/5 > **vijay** | *21 de febrero de 2023* | Sector textil | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: What I liked most about Unica is that it helps demystify complex marketing programs and make them more accessible for any business. It allows for integration with different platforms, so you can use it in a variety of ways, and its user interface/user experience is top-notch. It's also highly scalable and secure, so you don't have to worry about your data being compromised. All in all, Unica is a powerful tool that simplifies marketing programs and makes them easier to understand. > > **Puntos en contra**: While Unica features a business-friendly UI/UX, some users report difficulty navigating the platform due to its multifaceted capabilities. Unica can be difficult to troubleshoot for users who are unfamiliar with marketing automation platforms, and the learning curve may be steep. That said, the helpful customer service team is eager to provide assistance when needed. > > I have been extremely pleased with my experience using Unica. It streamlines and automates complex marketing processes, helping my team to be much more effective and productive. The UI/UX is very intuitive and easy to use, making it an ideal solution for both novice and experienced users alike. The scalability and security are top notch, so I know that our data is always safe and secure. Altogether, Unica is a powerful marketing automation solution that I would highly recommend to anyone looking for a comprehensive solution for their business. ----- ### "Extremely complex product with tons of capability, ideal only for enterprise" — 3.0/5 > **Joe** | *19 de enero de 2017* | Software informático | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: I never found a limitation to what the tool could do. > > **Puntos en contra**: Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team. > > I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team. ----- ### "UNICA use" — 5.0/5 > **Adrian** | *3 de diciembre de 2020* | Bienes de consumo | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns > > **Puntos en contra**: lacking in reporting system and integrations, We used different softwares for reporting > > overall get's the job done and works perfectly except sometimes it's slow since our database is big ----- ### "Recommended for those who need critical automations, good in reporting and analysis." — 5.0/5 > **Sainath** | *18 de agosto de 2021* | Tecnología y servicios de la información | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: I like the automation setups like campaign automations, list automations etc > > **Puntos en contra**: I dont like the buffer time, its too lag after we click on any thing on the UI ## Enlaces - [Ver en Capterra](https://www.capterra.do/software/214060/unica) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | it | | | pt | | | pt-PT | | ----- ## Datos estructurados