Kartra

Kartra

Por Genesis Digital

¿Quién usa Kartra?

Desde emprendedores individuales hasta grandes empresas que buscan una plataforma de marketing con todo incluido.

¿Qué es Kartra?

La manera ridículamente fácil de construir todo tu negocio online rápidamente (sin contratar a un equipo de desarrolladores, diseñadores web o integradores de sistemas).

Kartra no es solo otra plataforma todo en uno milagrosa; es una herramienta de marketing que trabaja para ti. Kartra viene cargada de plantillas de diseño profesional, texto escrito por expertos, analíticas detalladas de 360 grados, una potente aplicación de respuesta automática, gestión de afiliados, medio de pago integrado y mucho más.

Información sobre Kartra

Genesis Digital

https://www.genesisdigital.co

Fundada en 2013

Resumen de precios de Kartra

Kartra no está disponible en versión gratuita y no ofrece prueba gratis. La versión de pago de Kartra está disponible a partir de US$69.00/mes.

Precio inicial

US$69.00/mes

Versión gratuita

No

Prueba gratis

No

Implementación

En la nube, SaaS, web

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

En línea

Funciones de Kartra

Herramientas de administración de leads
Búsqueda de clientes potenciales
Captura de clientes potenciales
Distribución de clientes potenciales
Evaluación de clientes potenciales
Generación de clientes potenciales
Gestión de campañas
Gestión del pipeline
Segmentación de clientes potenciales
Seguimiento de fuentes
Seguimiento de interacciones
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Base de datos de contactos
Búsqueda de clientes potenciales
Captura de clientes potenciales
Evaluación de clientes potenciales
Generación de clientes potenciales
Gestión del pipeline
Importación y exportación de datos
Integración de base de datos de clientes potenciales
Segmentación de clientes potenciales
Verificación/validación de leads
Campañas de goteo
Captura de clientes potenciales
Evaluación de clientes potenciales
Gestión de campañas
Gestión del pipeline
Métricas de rendimiento
Notificaciones de clientes potenciales
Personalización
Pruebas A/B
Segmentación de clientes potenciales
Acceso móvil
CRM
Equipamiento
Gestión de SEO
Gestión de ingresos
Gestión de inventarios
Gestión de opiniones
Gestión de promociones
Gestión de varias tiendas
Marketing multicanal
Marketing por correo electrónico
Modelos
Seguridad de datos
Configurador de productos
Control de inventario
Gestión de catálogos
Gestión de descuentos y de cupones
Gestión de envíos
Gestión de impuestos
Gestión de ingresos
Gestión de reembolsos
Procesamiento de tarjetas de crédito
Relanzar cestas abandonadas
Valoraciones y reseñas de productos
Correo electrónico/en línea
Detección de fraude
Gestión de afiliados
Gestión de banners
Gestión de comisiones
Marketing multinivel (MLM)
Promoción de redes sociales
Seguimiento de afiliados
Análisis
Arrastrar y soltar
Edición en tiempo real
Generador de formularios
Gestión de SEO
Modelos personalizables
Pruebas A/B
Reactivo

Reseñas de Kartra

Mostrando 5 de 106 reseñas

En general
4.6/5
Facilidad de uso
4/5
Atención al cliente
4.1/5
Funcionalidades
4.3/5
Relación calidad-precio
4.5/5
Marvin s. D.
CEO
Consultoría de gestión, 13-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 19/5/2019

"Why we selected KARTRA"

Comentarios: MY JOURNEY WITH KARTRA HAS BEEN AS A BETA TESTER, AND CUSTOMER, AND THE ONLY THING THAT I FOUND THAT IS MISSING IS YOU!

Puntos a favor: KARTRA IS THE ONLY WAY TO GET A PRODUCTIVE COST EFFICIENT SYSTEM THAT OPERATES CONGRUENTLY, TOGETHER WITH EVERY OTHER SECTION OF THE SYSTEM TO MAKE EVERY SECTION 12 "X" YOU ABILITY TO MOVE WITH THE SPEED OF THE MARKET WITHOUT THE WORRY OF 5 OR 6 DIFFERENT SYSTEMS AND ADDITIONAL EXPENSE OF THE OTHER SYSTEMS THAT MAY OR MAY NOT PLAY WELL TOGETHER.

Contras: INITIALLY IT WAS A LITTLE DAUNTING AND OVERWHELMING, ONLY BECAUSE TRULY THIS SYSTEM IS TO HARD TO RELIEVE THAT IT COULD POSSIBLY BE THIS EFFICIENT AND EASY, SO AS A METICULOUS BEING I TRIED TO DISCOVER WHAT I MIGHT BE MISSING THAT COULD COST BUSINESS ISSUES. HOWEVER, AFTER EVERY SECTION AND TEST THERE IS NOTHING WRONG WITH THE SYSTEMS EXCEPT FOR THE HUMAN OPERATORS. USE IT EXACTLY AS IT STATES THAT YOU CAN AND START WITH "GO!"

  • Fuente de la reseña 
  • Publicado el 19/5/2019
Dana R.
Creative Director
Medios online, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    4/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 22/11/2019

"So, So Good But Lacks In The User-Friendly Department"

Comentarios: I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Puntos a favor: There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Contras: Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

  • Fuente de la reseña 
  • Publicado el 22/11/2019
Carly W.
Director
Diseño, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    3/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    2/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    6/10
  • Fuente de la reseña 
  • Publicado el 9/4/2020

"We've outgrown Kartra and discovered frustrating features"

Comentarios: As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.

Puntos a favor: We can hold our membership on here and our funnel steps
A good starter package for companies who are starting out with funnels/membership etc

Contras: Limited analytics for membership and sales stats, would like to see much more detail so we can work out cancellation, retention rates much easier and churn rate.
Having to contact kartra to whitelist emails instead of been able to make a simple change
Customer service can take days to get back to you in which time we generally loose the new customers that have just signed up, I'd expect a few hours turn around for the amount we are paying.
The membership feature is extremely basic, for example, we need to be able to restrict content based on someones join date as we release new products every month which can be downloaded instantly
Integrations with other systems are limited
The email templates and builder is poor aesthetically
Membership customers can delete their own account, meaning their payments stay active, also if they raise a chargeback we have no history to dispute it - this should be an admin feature
We should have access to log in IP address for members
Page load speed is very slow
The forms can be integrated on wordpress sites but we cannot customise the look of the form
We need more of a CRM system and this doesn't have the features
We can't see email threads in the contacts which is frustrating, Active campaign have this feature which we like

  • Fuente de la reseña 
  • Publicado el 9/4/2020
Brittany D.
CEO
Formación profesional y coaching, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 9/4/2020

"Kartra is a life saver!! "

Puntos a favor: I absolutely love the fact that almost everything is in one place. I moved from 5 different software tools into Kartra and was able to save myself $250 per month in software but then probably another 20 hours of time trying to connect all the tools together to work. Now I have 1 place to go and I can build the tech pieces of a simple funnel in under an hour!!

Contras: The builders within the software are not the greatest. I feel that they are slow and clunky. There needs to be a way to save your brand/style guidelines so that you do not have to change the font and color on EVERY SINGLE thing. When you copy and paste text into the page or email builder, it should use the same font that was saved in the template. The Course/membership builder is the same. I would also love it if the CRM function had a place to create follow up tasks that created a task list. I do online marketing but I also do consulting and I have to use another CRM to track those leads because there is not a way for me to set a follow up with a lead in Kartra. Overall I absolutely love Kartra and I am hoping that these things are updated as soon as possible so that I can love it even more!

  • Fuente de la reseña 
  • Publicado el 9/4/2020
David K.
Owner / Managing Director
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 9/4/2020

"I'm falling in love!"

Puntos a favor: I love the simplicity and the way Kartra holds your hand through every-step of the funnel build and membership set up. The onboard analytics are great. The functionality for running our automated webinar is awesome. Building fab looking pages is effortless. Cant wait to move our support desk over and start using some of the advanced functionality. For example, we are looking at implementing the SMS feature to improve our webinar show up rate.

Contras: I haven't found major issues any yet....

  • Fuente de la reseña 
  • Publicado el 9/4/2020