---
description: ¿Qué piensan los usuarios de GroundTruth? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de GroundTruth gracias a Capterra República Dominicana.
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title: GroundTruth - Opiniones, precios y características - Capterra República Dominicana 2026
---

Breadcrumb: [Inicio](/) > [Software de localización inteligente](/directory/31461/location-intelligence/software) > [GroundTruth](/software/177731/groundtruth)

# GroundTruth

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> Plataforma de publicidad basada en la ubicación que permite a las empresas utilizar datos de ubicación para saber más sobre su público.
> 
> Veredicto: 22 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa GroundTruth?

Empresas locales, editores, profesionales de marketing, socios de canal

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.6/5** | 22 Opiniones |
| Facilidad de uso | 4.5/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.9/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.7/5 | Basado en las opiniones generales |
| Funcionalidades | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: GroundTruth
- **Ubicación**: New York, EE. UU.
- **Constitución**: 2010

## Contexto comercial

- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Canadá, Estados Unidos

## Funcionalidades

- Análisis de comportamientos
- Datos demográficos
- Estrategias de subasta
- Geosegmentación
- Geovalla (Geofencing)
- Gestión de campañas
- Marketing multicanal
- ROI Tracking
- Real-Time Analytics
- Segmentación por público

## Integraciones (en total: 9)

- Clover
- Datorama
- Domo
- Google Data Studio
- NinjaCat
- Revel Systems
- Shopify POS
- Stripe
- TapClicks

## Opciones de asistencia

- E-mail/Help Desk
- Base de conocimientos
- Chat

## Categoría

- [Software de localización inteligente](https://www.capterra.do/directory/31461/location-intelligence/software)

## Categorías relacionadas

- [Software de localización inteligente](https://www.capterra.do/directory/31461/location-intelligence/software)
- [Software de plataformas de datos de clientes](https://www.capterra.do/directory/31334/customer-data-platform/software)
- [Plataformas de demanda (DSP)](https://www.capterra.do/directory/32756/demand-side-platform-%28dsp%29/software)

## Alternativas

1. [AdButler](https://www.capterra.do/software/93247/ad-butler) — 4.5/5 (49 reviews)
2. [theTradeDesk](https://www.capterra.do/software/149006/thetradedesk) — 4.4/5 (15 reviews)
3. [Choozle](https://www.capterra.do/software/173727/choozle) — 3.8/5 (10 reviews)
4. [Criteo](https://www.capterra.do/software/162594/criteo) — 3.9/5 (22 reviews)
5. [OrbitSoft Ad Server](https://www.capterra.do/software/170901/orbitsoft-ad-server) — 5.0/5 (2 reviews)

## Opiniones

### "Amazing product for digital advertising" — 5.0/5

> **Mallory** | *6 de marzo de 2020* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: There are a large variety of features that make GroundTruth stand out from the rest.  We are able to use many types of targeting, such as Behavioral Categories, Demographics, Geo-Fencing and Retargeting, etc.  Our clients love being able to track visits to their locations and Geo-fence their competitors.
> 
> **Puntos en contra**: Some features that could be updated are the creative design.  It would be helpful to do bulk changes and uploads, rather than needing to individually make changes.  However, we have expressed our concerns to the team and they are very open to working on these changes for us.
> 
> GroundTruth is a great product and platform for digital advertising.  There are a variety of uses for this exchange, and it helps us stay above the curve in digital products.  There a ton of great features used to set us aside from our competitors.

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### "Highly Recommend GroundTruth\!\!" — 5.0/5

> **Emily** | *27 de marzo de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: GroundTruth is a great platform for geofencing\! It is easy and straight forward to use and has been a very powerful tool for my clients to increase their reach, traffic and sales. The entire GroundTruth team is very attentive, helpful and very quick to resolve any questions or concerns. We are not even a very big client of theirs, but with the exceptional customer service we have received, you would think we were a multi-million dollar company. I cannot recommend GroundTruth enough\!
> 
> **Puntos en contra**: I do wish they had a structured training guide and/or self lead videos to watch to become a master in geofencing. Instead of having just one off videos here and there to learn about certain topics. It would be a nice business credential to be able to say we had completed a master GroundTruth training course making us certified, like Google and Facebook offer.
> 
> Wonderful\! Nothing but a positive experience\!

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### "GroundTruth User" — 4.0/5

> **Emilee** | *13 de mayo de 2024* | Comercio minorista | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: Since we are two times removed from the customers in the supply chain GroundTruth helps us to convince consumers to get our product once they are in store.
> 
> **Puntos en contra**: I think there could be more done with data reporting. A customer journey reporting would ideal. Other metrics that would help are frequency, touch heat map (depending on where the ad shows up how do people interact with it).
> 
> Overall, a useful tool that we use a lot in our marketing plan.

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### "Overall great software that really helps target" — 4.0/5

> **Chris** | *21 de octubre de 2024* | Entretenimiento | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Cutting edge technology that allows everyone from a one-person shop to a major company to use it.
> 
> **Puntos en contra**: Some of the limitations with targeting are not disclosed as soon as they should be.

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### "GroundTruth Review" — 4.0/5

> **Aaron** | *31 de mayo de 2024* | Telecomunicaciones | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Easy to use and clean UI. Setting up campaigns is simple and straightforward.
> 
> **Puntos en contra**: Sometimes I find it difficult to find the right audiences, especially for B2B campaigns. It would be good to know what domains are winning bids like other DSPs. CPM for display at $3.5 is high compared to other DSPs which allow lower bids. Audiences are very limited in Canada making some CA campaigns hard to scale.
> 
> Overall GroundTruth is a great and easy to use platform for digital advertising with fairly comprehensive coverage using different strategies.

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