--- description: ¿Qué piensan los usuarios de Kochava? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Kochava gracias a Capterra República Dominicana. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kochava - Opiniones, precios y características - Capterra República Dominicana 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de analítica móvil](/directory/30936/mobile-analytics/software) > [Kochava](/software/171691/unified-audience-platform) # Kochava Canonical: https://www.capterra.do/software/171691/unified-audience-platform Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.do/software/171691/unified-audience-platform?page=2) > Plataforma de analíticas de datos que ayuda a las empresas a planificar campañas de marketing, medir el gasto en medios, evitar fraudes publicitarios móviles y más. > > Veredicto: 25 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Kochava? Sistema basado en la nube que proporciona a los especialistas en marketing digital, analistas y agencias de publicidad una plataforma de audiencia unificada que incluye gestión de datos o incorporación y atribución configurable entre dispositivos. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 25 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 5.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.7/5 | Basado en las opiniones generales | | Funcionalidades | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Kochava - **Ubicación**: Sandpoint, EE. UU. - **Constitución**: 2011 ## Contexto comercial - **Precio de partida**: US$100.00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: chino, chino tradicional, coreano, inglés, japonés - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Japón, México, Reino Unido ## Funcionalidades - A/B Testing - Alertas de cuenta - Análisis de campañas - Análisis de páginas web - Análisis del embudo - Análisis por cohorte - Atribución táctil múltiple - Bloqueo IP - Búsqueda/filtro - Cartografía del viaje de cliente - Creación de informes/análisis - Gestión de campañas - Gestión de contactos - Gestión de la publicidad - Modelado de atribuciones - Multi-Channel Attribution - Métricas de rendimiento - Notificaciones push - Panel de comunicaciones - ROI Tracking - Segmentación de clientes - Segmentación por público - Seguimiento de campañas - Seguimiento de clics - Seguimiento de conversión - Seguimiento de eventos integrados en aplicaciones - Seguimiento de la participación - Seguimiento de palabras claves - Seguimiento de retenciones - Seguimiento del comportamiento - Supervisión KPI - Supervisión de actividades - Visualización de datos ## Opciones de asistencia - E-mail/Help Desk - Asistencia telefónica - Asistencia 24/7 ## Categoría - [Herramientas de analítica móvil](https://www.capterra.do/directory/30936/mobile-analytics/software) ## Categorías relacionadas - [Herramientas de analítica móvil](https://www.capterra.do/directory/30936/mobile-analytics/software) - [Herramientas de mobile marketing](https://www.capterra.do/directory/31308/mobile-marketing/software) - [Software para control de fraude de clics](https://www.capterra.do/directory/31327/click-fraud/software) - [Herramientas de marketing de atribución](https://www.capterra.do/directory/31081/marketing-attribution/software) - [Herramientas de análisis de datos de marketing](https://www.capterra.do/directory/31018/marketing-analytics/software) ## Alternativas 1. [AppsFlyer](https://www.capterra.do/software/156811/appsflyer) — 4.5/5 (138 reviews) 2. [SlickText](https://www.capterra.do/software/155430/slicktext-com) — 4.8/5 (268 reviews) 3. [CleverTap](https://www.capterra.do/software/155737/clevertap) — 4.4/5 (59 reviews) 4. [Emma by Marigold](https://www.capterra.do/software/75428/emma) — 4.2/5 (156 reviews) 5. [Xtremepush](https://www.capterra.do/software/151231/xtremepush) — 4.5/5 (55 reviews) ## Opiniones ### "Kochava Is An Amazing Tool + Amazing People" — 5.0/5 > **Ryan** | *5 de febrero de 2019* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. > > **Puntos en contra**: Can be expensive and price scales up as you scale up in company growth. ----- ### "Outstanding client service and cutting-edge mobile attribution platform" — 5.0/5 > **Usuario verificado** | *30 de abril de 2022* | Fabricación de productos eléctricos/electrónicos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. > > **Puntos en contra**: Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. > > We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. ----- ### "Top 3 mobile measurement partner in market" — 3.0/5 > **Juan Manuel** | *3 de septiembre de 2024* | Marketing y publicidad | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. > > **Puntos en contra**: The platform is complicated to use for new or less experienced users, complex interface. ----- ### "Outstanding MMP with really great support" — 5.0/5 > **Usuario verificado** | *7 de febrero de 2019* | Internet | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. > > **Puntos en contra**: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed > > We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. ----- ### "NFL App + Kochava" — 4.0/5 > **Usuario verificado** | *13 de febrero de 2019* | Deportes | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. > > **Puntos en contra**: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. > > It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.do/software/171691/unified-audience-platform?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.do/software/171691/unified-audience-platform) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | pt | | | pt-PT | | ----- ## Datos estructurados