Adobe Analytics

Adobe Analytics

Por Adobe

¿Qué es Adobe Analytics?

Software de atribución de marketing que muestra el impacto de cada interacción con el cliente en la que participa la empresa.

Información sobre Adobe Analytics

Adobe

https://www.adobe.com

Resumen de precios de Adobe Analytics

Adobe Analytics no está disponible en versión gratuita y no ofrece prueba gratis.

Versión gratuita

No

Prueba gratis

No

Implementación

En la nube, SaaS, web

Funciones de Adobe Analytics

Herramientas de marketing de atribución
Análisis predictivo
Atribución entre canales
Atribución táctil múltiple
Cartografía del viaje de cliente
Modelado de atribuciones
Segmentación de audiencia
Seguimiento de conversión
Seguimiento del ROI

Reseñas de Adobe Analytics

Mostrando 5 de 153 reseñas

En general
4.4/5
Facilidad de uso
3.8/5
Atención al cliente
4.2/5
Funcionalidades
4.4/5
Relación calidad-precio
4.1/5
Surabhi S.
Digital Marketing Consultant
Tecnología y servicios de la información, 10,001+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 19/9/2018

"Comprehensive Solution for your Digital Analytics Need"

Comentarios: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Puntos a favor: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Contras: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Fuente de la reseña 
  • Publicado el 19/9/2018
Sandeep P.
Founder
Administración educativa, 13-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 13/1/2020

"Adobe Analytics Review"

Comentarios: Its a been a great experience and its easy for non technical people to onboard to this tool.

Puntos a favor: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Contras: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Fuente de la reseña 
  • Publicado el 13/1/2020
Usuario verificado
Director of Marketing
Marketing y publicidad, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    2/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    6/10
  • Fuente de la reseña 
  • Publicado el 12/5/2020

"An enterprise analytics solution that might be too much for your needs"

Comentarios: Adobe Analytics helped our company improve our reporting, but ultimately we decided to move away from it. Google Analytics has greatly improved its reporting and tracking capabilities in recent years, and Adobe Analytics was much more robust than what we actually needed for most situations. Unless you are a multi-billion dollar company with very complex tracking and reporting needs, I would not recommend Adobe Analytics.

Puntos a favor: The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Contras: It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

  • Fuente de la reseña 
  • Publicado el 12/5/2020
Brandon T.
Finance Director
Ha utilizado el software durante: Más de dos años
  • Valoración global
    2/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 25/6/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Comentarios: More detailed reporting and testing capability

Puntos a favor: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Contras: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Fuente de la reseña 
  • Publicado el 25/6/2018
Usuario verificado
Solution Architect
Software informático, 10,001+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 1/4/2020

"High-end, well-integrated analytics tooling"

Comentarios: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Puntos a favor: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Contras: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 1/4/2020