---
description: ¿Qué piensan los usuarios de Postalytics? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Postalytics gracias a Capterra República Dominicana.
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title: Postalytics - Opiniones, precios y características - Capterra República Dominicana 2026
---

Breadcrumb: [Inicio](/) > [Software de verificación de direcciones](/directory/33215/address-verification/software) > [Postalytics](/software/168089/postalytics)

# Postalytics

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> Herramienta basada en la nube que convierte el correo directo en un canal de marketing digital con impresión automática, correo, franqueo e integración con CRM.
> 
> Veredicto: 33 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Postalytics?

Vendedores y pequeños equipos de marketing que desean enviar tarjetas postales y cartas de correo directo de forma inteligente y automatizada. Empresas que quieren aprovechar su inversión en CRM o automatización de marketing.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.3/5** | 33 Opiniones |
| Facilidad de uso | 4.1/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.6/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.4/5 | Basado en las opiniones generales |
| Funcionalidades | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Postalytics
- **Constitución**: 2008

## Contexto comercial

- **Modelo de precios**:  (versión gratuita disponible)
- **Público objetivo**: 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop)
- **Idiomas admitidos**: inglés
- **Países disponibles**: Canadá, Estados Unidos

## Funcionalidades

- A/B Testing
- Acciones activadas por evento
- Análisis de campañas
- Base de datos de contactos
- Creación de informes/análisis
- Gestión de campañas
- Gestión de canales
- Gestión de clientes potenciales
- Gestión del diseño
- Importación y exportación de datos
- Plantillas de correo
- Seguimiento de entrega
- Varias campañas

## Integraciones (en total: 10)

- ActiveCampaign
- HighLevel
- HubSpot CRM
- HubSpot Marketing Hub
- Keap
- Klaviyo
- Marketo Engage
- Salesforce Sales Cloud
- Zapier
- Zoho CRM

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Software de verificación de direcciones](https://www.capterra.do/directory/33215/address-verification/software)

## Categorías relacionadas

- [Software de verificación de direcciones](https://www.capterra.do/directory/33215/address-verification/software)
- [Software de gestión de campañas](https://www.capterra.do/directory/30012/campaign-management/software)
- [Software de automatización de mailing](https://www.capterra.do/directory/31735/direct-mail-automation/software)

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1. [Google Ads](https://www.capterra.do/software/213339/google-ads) — 4.4/5 (1006 reviews)
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3. [Mailchimp](https://www.capterra.do/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.capterra.do/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [ActiveCampaign](https://www.capterra.do/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Opiniones

### "I’m only skimming the surface" — 5.0/5

> **Audra** | *11 de enero de 2019* | Servicios individuales y familiares | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful.
> 
> **Puntos en contra**: Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though.
> 
> For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media.  You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful.

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### "High performing way to convert leads" — 5.0/5

> **Usuario verificado** | *12 de enero de 2018* | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.
> 
> One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

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### "Good but not great." — 3.0/5

> **Usuario verificado** | *12 de enero de 2019* | Banca | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.
> 
> **Puntos en contra**: The lack of customization and available types of mailing makes it very difficult to use for promotions.
> 
> We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

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### "A great way to rethink direct mail" — 5.0/5

> **Usuario verificado** | *2 de octubre de 2018* | Salud, bienestar y deporte | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.
> 
> **Puntos en contra**: I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

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### "Postcard process was greatly improved by Postalytics" — 5.0/5

> **Usuario verificado** | *22 de enero de 2019* | Software informático | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The interface is so intuitive it's simplified our weekly postcard campaign process.
> 
> **Puntos en contra**: For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.
> 
> Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

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