---
description: ¿Qué piensan los usuarios de Mixpanel? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Mixpanel gracias a Capterra República Dominicana.
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title: Mixpanel - Opiniones, precios y características - Capterra República Dominicana 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de analítica móvil](/directory/30936/mobile-analytics/software) > [Mixpanel](/software/158740/mixpanel)

# Mixpanel

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> Aplicación de analíticas móvil que proporciona seguimiento de acciones, segmentación, análisis de embudo, pruebas A/B, correo electrónico y notificaciones push.
> 
> Veredicto: 146 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Mixpanel?

Más de 250 000 aplicaciones y sitios web de todo el mundo usan Mixpanel.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 146 Opiniones |
| Facilidad de uso | 4.1/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.2/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.2/5 | Basado en las opiniones generales |
| Funcionalidades | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Mixpanel
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2009

## Contexto comercial

- **Precio de partida**: US$25.00
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Emiratos Árabes Unidos, Estados Unidos, Francia, India, Irlanda, Japón, México, Países Bajos, Reino Unido, Singapur

## Funcionalidades

- Alertas y notificaciones
- Análisis de páginas web
- Análisis del embudo
- Análisis por cohorte
- Análisis predictivo
- Análisis visual
- Conectores de datos
- Creación de informes/análisis
- Descubrimiento de datos
- Gestión de campañas
- Gestión de la comunicación
- Herramientas de colaboración
- Importación y exportación de datos
- Informes interactivos
- Modelado predictivo
- Métricas de rendimiento
- Panel de actividades
- Panel de comunicaciones
- Segmentación de clientes
- Seguimiento de campañas
- Seguimiento de conversión
- Seguimiento de eventos integrados en aplicaciones
- Seguimiento de interacciones entre usuarios
- Seguimiento de la participación
- Seguimiento de retenciones
- Seguimiento/Análisis de uso
- Supervisión KPI
- Visualización de datos

## Integraciones (en total: 37)

- AB Tasty
- Adjust
- Alooma
- Amazon Redshift
- Appcues
- AppsFlyer
- Apptimize
- Branch Metrics
- Chameleon
- ChurnZero
- Fivetran
- Fullstory
- Gainsight CS
- Google Cloud
- Google Cloud BigQuery

… y 22 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de analítica móvil](https://www.capterra.do/directory/30936/mobile-analytics/software)

## Categorías relacionadas

- [Herramientas de analítica móvil](https://www.capterra.do/directory/30936/mobile-analytics/software)
- [Herramientas de análisis web](https://www.capterra.do/directory/30073/web-analytics/software)
- [Herramientas de análisis de datos](https://www.capterra.do/directory/31077/data-analysis/software)
- [Herramientas de Machine Learning](https://www.capterra.do/directory/31103/machine-learning/software)
- [Análisis de productos](https://www.capterra.do/directory/32915/product-analytics/software)

## Alternativas

1. [Google Analytics 360](https://www.capterra.do/software/177042/google-analytics) — 4.7/5 (8091 reviews)
2. [Microsoft Power BI](https://www.capterra.do/software/176586/power-bi) — 4.6/5 (1879 reviews)
3. [Tableau](https://www.capterra.do/software/77260/tableau) — 4.6/5 (2351 reviews)
4. [Reportei](https://www.capterra.do/software/180418/reportei) — 4.7/5 (241 reviews)
5. [Google Cloud](https://www.capterra.do/software/170983/google-cloud-platform) — 4.7/5 (2282 reviews)

## Opiniones

### "Best tool for analytics and Event tracking" — 5.0/5

> **Nitesh** | *25 de abril de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The event-based tracking is really powerful. As a QA engineer, I can verify exactly what user actions are being tracked and validate the data in real time. The Flows and Funnels reports are great for checking if user journeys are working as expected. Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation.
> 
> **Puntos en contra**: The learning curve is quite steep initially. Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast. The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams. Data management can also get complicated when you have too many events and properties — keeping them organized requires proper planning from day one.
> 
> Using Mixpanel from a QA perspective has been helpful for validating whether tracked events are firing correctly and data is accurate. Initial setup needs careful attention — one wrong event name and your reports are unreliable. Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with developers. Security and data handling feel reliable. Overall good tool but requires proper onboarding and planning to get the most out of it.

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### "Mixpanel is a must go for every app. Easy to start with." — 5.0/5

> **Lovepreet** | *6 de junio de 2025* | Automoción | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: 1. Easy to integrate.&#10;2. Identity merge is great for people using same device with multiple users.&#10;3. Accurately tracks user journeys, phone properties etc.&#10;4. Reports are easy to make.
> 
> **Puntos en contra**: 1. Sometimes due to technical issues, multiple users get created despite identity merge being enabled.&#10;2. They keep changing there free plan limit and overall plan is quite costly for paid feature.
> 
> Overall Mixpanel is a great tool.&#10;1. Tracks users from apps.&#10;2. Track user journeys.&#10;3. Advanced reports.&#10;4. Easy to integrate with backend to pull in events.

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### "Too complex and not so reliable" — 3.0/5

> **Usuario verificado** | *16 de septiembre de 2019* | Internet | Valoración de la recomendación: 4.0/10
> 
> **Puntos a favor**: We can set up lots of funnels and the visualisation always helps.
> 
> **Puntos en contra**: The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

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### "Mixpanel enables scalable, self-service analytics across Product, UX, and Data" — 5.0/5

> **Flavio** | *25 de febrero de 2026* | Banca | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Mixpanel is quite useful when we want to track user engagement and activity, also sending pipeline and warehouse event data for the datawarehouse team have visibility and do analysis, also is goof to avoid duplication of data. Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based decision-making.&#10;It also allows us to measure the impact of product changes and experiments.
> 
> **Puntos en contra**: Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it. So learning curve could be a bit higher for beginners.

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### "Mixpanel" — 5.0/5

> **Pius** | *10 de mayo de 2022* | Internet | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The dashboard reporting is amazing\! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers
> 
> **Puntos en contra**: Setting it up is not easy in comparison to Google Analytics\! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.
> 
> Satisfactory\! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

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## Enlaces

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