--- description: ¿Qué piensan los usuarios de theTradeDesk? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de theTradeDesk gracias a Capterra República Dominicana. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: theTradeDesk - Opiniones, precios y características - Capterra República Dominicana 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/30012/campaign-management/software) > [theTradeDesk](/software/149006/thetradedesk) # theTradeDesk Canonical: https://www.capterra.do/software/149006/thetradedesk Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.do/software/149006/thetradedesk?page=2) > Plataforma online diseñada para gestionar campañas de publicidad en video, redes sociales y dispositivos móviles. > > Veredicto: 15 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa theTradeDesk? Utilizada por campañas de publicidad digital basadas en datos. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 15 Opiniones | | Facilidad de uso | 3.9/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: The Trade Desk ## Contexto comercial - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funcionalidades - Acciones activadas por evento - Análisis de campañas - Atribución entre canales - Base de datos de contactos - Captura y transferencia de datos - Cartografía del viaje de cliente - Estrategias de subasta - Gestión de campañas - Gestión de inventarios de anuncios - Gestión de presupuestos - Marketing multicanal - Personalización - Real-Time Reporting - Segmentación de clientes - Segmentación por comportamiento - Segmentación por público - Varias campañas ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Asistencia telefónica - Chat ## Categoría - [Software de gestión de campañas](https://www.capterra.do/directory/30012/campaign-management/software) ## Categorías relacionadas - [Software de gestión de campañas](https://www.capterra.do/directory/30012/campaign-management/software) - [Software de plataformas de gestión de datos](https://www.capterra.do/directory/32261/data-management-platforms/software) - [Programas para publicidad gráfica](https://www.capterra.do/directory/32335/display-advertising/software) - [Plataformas de demanda (DSP)](https://www.capterra.do/directory/32756/demand-side-platform-%28dsp%29/software) - [Software de personalización](https://www.capterra.do/directory/30965/personalization/software) ## Alternativas 1. [Criteo](https://www.capterra.do/software/162594/criteo) — 3.9/5 (22 reviews) 2. [Madgicx](https://www.capterra.do/software/182983/madgicx) — 4.3/5 (58 reviews) 3. [Choozle](https://www.capterra.do/software/173727/choozle) — 3.8/5 (10 reviews) 4. [OrbitSoft Ad Server](https://www.capterra.do/software/170901/orbitsoft-ad-server) — 5.0/5 (2 reviews) 5. [Marketing 360](https://www.capterra.do/software/148516/marketing-360) — 4.5/5 (1132 reviews) ## Opiniones ### "Make way for your advertising expert" — 4.0/5 > **Umang** | *18 de febrero de 2023* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality. > > **Puntos en contra**: UI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement. ----- ### "Great DSP" — 5.0/5 > **Kaden** | *1 de julio de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well. > > **Puntos en contra**: Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly. ----- ### "Not the best value for the costing" — 3.0/5 > **Usuario verificado** | *24 de marzo de 2018* | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend). > > **Puntos en contra**: When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to. ----- ### "Bulk Edit Campaigns" — 5.0/5 > **Carie** | *29 de septiembre de 2022* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Automated pacing is wonderful\! Frees up time for optimizing. > > **Puntos en contra**: Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates. It would be nice for that to be a bulk edit feature. I hate that you can't make more then 1 bulk edit in ad groups at a time, If you make a bulk edit for ad groups you make 1 then it unmarks all of your ad groups and you have to remark and go back into the bulk edit menu. It would be great if we could bulk edit, bulk edits lol. > > Overall I love TTD. The automated pacing frees up time to optimize\! I think the changes I suggested would only make this platform even better. ----- ### "Countless useful features and amazing customer service" — 5.0/5 > **Usuario verificado** | *14 de febrero de 2019* | Internet | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns. > > **Puntos en contra**: The usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly. > > TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.do/software/149006/thetradedesk?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.do/software/149006/thetradedesk) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | ----- ## Datos estructurados