--- description: ¿Qué piensan los usuarios de Marketing 360? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Marketing 360 gracias a Capterra República Dominicana. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketing 360 - Opiniones, precios y características - Capterra República Dominicana 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Marketing 360](/software/148516/marketing-360) # Marketing 360 Canonical: https://www.capterra.do/software/148516/marketing-360 Página: 1 de 47\ Siguiente: [Página siguiente](https://www.capterra.do/software/148516/marketing-360?page=2) > La principal plataforma de marketing para pymes. Demo de marketing GRATIS > > Veredicto: 1139 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Marketing 360? Las pymes que desean aprovechar la principal plataforma de marketing del mercado para impulsar las conversiones y aumentar las ventas. Habla hoy con un profesional de marketing y obtén una demo GRATIS. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 1139 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Madwire - **Ubicación**: Fort Collins, EE. UU. - **Constitución**: 2009 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido ## Funcionalidades - Análisis predictivo - Automatización de marketing - Base de datos de clientes - Campañas multicanal - Carro de compra - Catalog Management - Comunicación con miembros - Confirmations/Reminders - Conforme con HIPAA - Contenido dinámico - Donaciones en línea - Edición en tiempo real - Envío masivo de mensajes de texto - Facturación - Facturación recurrente y suscripciones - For Barbershops - For Carpet Cleaners - For Small Businesses - Generación de clientes potenciales - Gestión de calendarios - Gestión de campañas - Gestión de canales - Gestión de citas - Gestión de contenidos - Gestión de documentos - Gestión de expedientes de pacientes - Gestión de inventarios - Gestión de membresías - Gestión de pedidos - Gestión de respuestas - Gestión de trabajos - Gestión de varias cuentas - Historial de servicios - Mensajería planificada - Opciones de publicación de contenidos - Pagos electrónicos - Para centros de belleza y balnearios - Personalización de mensajes - Plantillas prediseñadas - Portal de clientes - Presupuestos y estimaciones - Programación - Programación automatizada - Programación de campañas - Programación de citas - Programación de publicaciones - Reprogramación - Respuestas automáticas - Seguimiento de interacciones - Seguimiento de palabras claves … y 143 características más ## Integraciones (en total: 15) - BigCommerce - Booker - Enecto Web Leads - Google Ads - Google Analytics 360 - Gravity Forms - Lightspeed - LinkedIn for Business - Meta for Business - Shopify - Solid Commerce - Stripe - WooCommerce - Yext - Yotpo ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.do/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.do/directory/6/marketing-automation/software) - [Software CRM](https://www.capterra.do/directory/2/customer-relationship-management/software) - [Plataformas de comercio electrónico](https://www.capterra.do/directory/3/ecommerce/software) - [Software de gestión de contenidos CMS](https://www.capterra.do/directory/10007/content-management/software) - [Software para franquicias](https://www.capterra.do/directory/10059/franchise-management/software) ## Alternativas 1. [Brevo](https://www.capterra.do/software/132996/brevo) — 4.6/5 (3459 reviews) 2. [Mailchimp](https://www.capterra.do/software/110228/mailchimp) — 4.5/5 (17613 reviews) 3. [ActiveCampaign](https://www.capterra.do/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [Constant Contact](https://www.capterra.do/software/31898/constant-contact) — 4.3/5 (2924 reviews) 5. [MailerLite](https://www.capterra.do/software/136603/mailerlite) — 4.7/5 (2263 reviews) ## Opiniones ### "Plataforma potente y completa, con curva de aprendizaje inicial elevada" — 5.0/5 > **Tatiana** | *25 de mayo de 2026* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Lo que más me ha gustado de Marketing 360 es la visión bastante completa que ofrece del ecosistema de marketing en un solo entorno. Destacaría especialmente la capacidad de centralizar distintas funcionalidades (gestión, análisis y seguimiento) en una misma herramienta, lo que ayuda a tener una visión más global y ordenada de las campañas. También valoro positivamente la facilidad para monitorizar resultados y tomar decisiones con datos relativamente accesibles, sin necesidad de recurrir constantemente a múltiples plataformas externas. > > **Puntos en contra**: Lo que menos me ha gustado de Marketing 360 es que, en algunos casos, la herramienta puede resultar algo compleja de navegar al principio debido a la cantidad de funcionalidades que integra. Esa amplitud, aunque es una fortaleza, también hace que la curva de aprendizaje sea algo más elevada de lo deseable, especialmente para usuarios que buscan una solución más simple o directa. Además, en ciertos puntos, podría mejorar la agilidad en la configuración inicial y la personalización de algunos flujos para adaptarse mejor a necesidades más específicas. > > En general, mi experiencia con Marketing 360 es positiva. Es una herramienta potente que destaca por ofrecer una visión bastante completa del ecosistema de marketing, lo que facilita tener control y seguimiento de campañas desde un mismo entorno. A nivel operativo, aporta orden y centralización, algo muy útil cuando gestionas varias acciones en paralelo y necesitas tener una visión global del rendimiento. Como punto de mejora, la curva de aprendizaje puede ser algo elevada al principio por la cantidad de funcionalidades que integra, y en algunos casos la configuración inicial podría ser más ágil. Aun así, es una solución sólida y útil para gestión de marketing más estructurada. ----- ### "Product Satisfaction regarding Usage - Review" — 4.0/5 > **MEENACHISUNDARAM** | *29 de enero de 2026* | Arquitectura y planificación | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Working with limited hours in it. But, In my experience, It stands out with its comprehensive automation options and it is also user-friendly interface. The platform's ability to streamline marketing jobs/tasks, which includes email campaigns, generating leads and managing social media significantly enhances efficiency. Moreover, it's detailed analytics and reporting tools provide valuable insights for data-driven decision-making. Its customer relationship management (CRM) integration and marketing automation capabilities make it a powerful tool for managing customer relationships effectively. Overall, It empowers marketers to drive more targeted and successful marketing efforts. > > **Puntos en contra**: I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging. Second, the customer support options are limited, with only email and online ticket submission for resolving issues. Lastly, the pricing can be expensive for startups and small businesses, making it less accessible for smaller marketing teams. Although these limitations exist, Marketing 360 remains a powerful marketing platform for managing various advertising campaigns. > > My overall experience with Marketing 360 has been positive, despite the few drawbacks and difficulties mentioned above. The platform's automation capabilities significantly streamlined our marketing efforts, saving time and resources. However, I would appreciate improvements in mobile optimization, customer support options, and pricing. Despite some areas of improvement, Marketing 360 remains a reliable choice for comprehensive marketing automation. ----- ### "Marketing 360" — 4.0/5 > **Jessie** | *29 de enero de 2026* | Comercio minorista | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: What I liked most about Marketing 360 is that it puts many marketing tools in one place. It makes things easier by combining websites, social media, email marketing, and advertising into one system. This saves time because you don’t have to switch between a lot of different programs. > > **Puntos en contra**: What I liked least about Marketing 360 is that it can feel overwhelming at first because there are so many tools and features. It may take time to learn how everything works, especially for beginners. Some parts of the platform may seem complicated if you only need a few basic marketing tools. It can also be more expensive than using separate, simpler tools, which might not be ideal for small businesses with tight budgets. Overall, while it’s powerful, it may feel like more than you need and take time to fully understand. > > My overall experience with Marketing 360 was mostly positive, with a few challenges. I liked having many marketing tools all in one place, which made it easier to manage things like social media, websites, email campaigns, and advertising without switching between different platforms. It helped keep everything organized and gave a clear picture of how marketing efforts were performing. ----- ### "Worst Business Experience Ever" — 1.0/5 > **JUSTIN** | *17 de febrero de 2026* | Servicios para el consumidor | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: This is the worst company for marketing. Nothing they said happened. They were to build me a brand new website from scratch and basically copied and pasted my website from someone else. I got a letter for cease and desist for plagiarism. Their main purpose was to run Google and Facebook ads. It took them a month to get just the FB Ads running. Their fee includes your Ad spend. My ad spend never maxed out so where did that money go? I had one person on my account he was a little out of touch with things. He wanted me to build a page for people from out of state to fly in and work with me when they couldn't even do the local ads correctly. Everything that could go wrong did. There is so much more I have to write. The fact that you can't leave a Google or Facebook review is very suspicious. I used them from the end of April to end of October a 6 month period. > > **Puntos en contra**: They almost put me out of business. I had to hire another company to run ads while I was paying them to survive the last 3 months of their 6 month contract. I wasted $24,000 in 6 months and that's not even counting potential business. > > The worst business experience I have had in my 10 years. Unprofessional. They have a slick salesman up front to make you feel good but once you get turned over to the fulfillment team it turned into a crap show. The last 3 months they were running just Google Local Service Ads. I told them at the beginning I need at least 30 leads a week and between the 3 main Ad places I couldn't even get 10 leads a week. One weekend I got 40 leads in 3 days so you think ok maybe we have something. Over 90% of those were from out of STATE\!\! Come to find out someone forgot to hit a button so the ad wouldn't go out that far. Do NOT HIRE. Save yourself the time and headache. Also there was so many grammatical errors on the website it was embarrassing. Good thing my wife is an English major we fixed that ourselves because when we told them about it they acted like it was an inconvience. ----- ### "All-in-one marketing platform, but results vary" — 4.0/5 > **Dharamveer** | *30 de enero de 2026* | Redes informáticas | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: I liked that Marketing 360 combines multiple tools in one place. You get CRM, website management, social media scheduling, analytics, and campaign tracking without needing separate software. The interface is easy to navigate, and having everything connected makes reporting and automation simpler. For some users, the extra guidance from their support team is also helpful. > > **Puntos en contra**: The pricing can be confusing and feels high for small businesses. Some of the promised results, especially for ads and SEO, don’t always match expectations. A few people also mentioned that customer support can be slow or inconsistent at times. > > Overall, it’s a platform that can work well if your business matches its model and you get proper guidance. It saves time by keeping tools together, but results are mixed. Small businesses should carefully check pricing and ensure the services meet their specific needs before committing. ----- Página: 1 de 47\ Siguiente: [Página siguiente](https://www.capterra.do/software/148516/marketing-360?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.do/software/148516/marketing-360) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados