--- description: ¿Qué piensan los usuarios de Hotjar? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Hotjar gracias a Capterra República Dominicana. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar - Opiniones, precios y características - Capterra República Dominicana 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de mapas de calor](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.do/software/163516/hotjar Página: 1 de 23\ Siguiente: [Página siguiente](https://www.capterra.do/software/163516/hotjar?page=2) > Hotjar proporciona información sobre la experiencia con el producto. Comprende al instante cómo se comportan los usuarios en tu sitio, qué necesitan y cómo se sienten. > > Veredicto: 539 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Hotjar? Startups, PYMES: comercializadores digitales, especialistas en CRO, diseñadores web, desarrolladores web, especialistas en UX ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 539 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funcionalidades | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ContentSquare - **Constitución**: 2012 ## Contexto comercial - **Precio de partida**: US$39.00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, portugués de Brasil - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funcionalidades - A/B Testing - Alertas y notificaciones - Anotaciones - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis del embudo - Análisis visual - Biblioteca de preguntas - Búsqueda/filtro - Comunicación multicanal - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Creación de prototipos - Encuestas y comentarios - Estructura de encuesta CSAT - Estructura de encuesta NPS - Formularios personalizables - Gestión de comentarios - Gestión de encuestas y sondeos - Gestión de la comunicación - Gestión de la experiencia del cliente - Gestión de los comentarios negativos - Grabación y transcripción de vídeo - Herramientas de colaboración - Historial de cliente - Lógica de exclusión - Mapas térmicos - Modelos personalizables - Métricas cuantitativas - Métricas de rendimiento - Preguntas personalizables - Rama de preguntas - Real-Time Analytics - Real-Time Monitoring - Recopilación de datos multicanal - Segmentación de clientes - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Supervisión KPI - Tests de usabilidad - Third-Party Integrations - Trayectoria del usuario - Visualización de datos … y 14 características más ## Integraciones (en total: 72) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk … y 57 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de mapas de calor](https://www.capterra.do/directory/30977/heatmap/software) ## Categorías relacionadas - [Herramientas de mapas de calor](https://www.capterra.do/directory/30977/heatmap/software) - [Herramientas de análisis web](https://www.capterra.do/directory/30073/web-analytics/software) - [Software para encuestas](https://www.capterra.do/directory/30092/survey/software) - [Herramientas para medir la satisfacción del cliente](https://www.capterra.do/directory/30541/customer-satisfaction/software) - [Software de gestión de experiencia del cliente](https://www.capterra.do/directory/30671/customer-experience/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.do/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Tableau](https://www.capterra.do/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Mouseflow](https://www.capterra.do/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.do/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.do/software/164713/smartlook) — 4.7/5 (136 reviews) ## Opiniones ### "Hotjar is very helpful and easy to use tool." — 4.0/5 > **Dandu** | *15 de febrero de 2026* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . > > **Puntos en contra**: I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. > > I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 de mayo de 2025* | Automoción | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Puntos en contra**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 de junio de 2025* | Medicina alternativa | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Puntos en contra**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 de febrero de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Puntos en contra**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- ### "High quality assistant to make data-driven decisions" — 4.0/5 > **Bartosz** | *18 de diciembre de 2024* | Marketing y publicidad | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: - easy to set up surveys to rate \& get feedback from users - weekly stats in email notifications - very helpful insights to A/B test websites\! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off) > > **Puntos en contra**: pricing. Clarity from Microsoft has most of the high priority features \& it's for free (but doesn't have this awesome surveys\!) > > Very wide known tool in an advertising \& marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes ----- Página: 1 de 23\ Siguiente: [Página siguiente](https://www.capterra.do/software/163516/hotjar?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.do/software/163516/hotjar) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados