--- description: ¿Qué piensan los usuarios de Oracle Marketing? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Oracle Marketing gracias a Capterra República Dominicana. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Oracle Marketing - Opiniones, precios y características - Capterra República Dominicana 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Oracle Marketing](/software/140450/oracle-marketing-cloud) # Oracle Marketing Canonical: https://www.capterra.do/software/140450/oracle-marketing-cloud Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.do/software/140450/oracle-marketing-cloud?page=2) > Automatiza el contenido y el marketing social, el fraccionamiento, la segmentación y la gestión de clientes potenciales con la solución de marketing en la nube de Oracle. > > Veredicto: 51 usuarios lo han valorado con **4.1/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.1/5** | 51 Opiniones | | Facilidad de uso | 3.7/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.1/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Oracle - **Ubicación**: Chicago, EE. UU. - **Constitución**: 1977 ## Contexto comercial - **Precio de partida**: US$2,000.00 - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (desktop), Android (móvil) - **Idiomas admitidos**: alemán, inglés - **Países disponibles**: Australia, Canadá, China, Estados Unidos, India, Reino Unido ## Funcionalidades - A/B Testing - Automatización de marketing - Cualificación de leads - Gestión de campañas - Gestión de clientes potenciales - Marketing multicanal - Marketing por correo electrónico - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación - Seguimiento de visitantes de la web ## Opciones de asistencia - Asistencia telefónica - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.do/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.do/directory/6/marketing-automation/software) - [Software de gestión de campañas](https://www.capterra.do/directory/30012/campaign-management/software) - [Herramientas de marketing en redes sociales](https://www.capterra.do/directory/30781/social-media-marketing/software) - [Herramientas de social network](https://www.capterra.do/directory/10043/social-networking/software) - [Software para conferencias web](https://www.capterra.do/directory/30075/web-conferencing/software) ## Alternativas 1. [Instagram](https://www.capterra.do/software/210721/instagram) — 4.7/5 (5144 reviews) 2. [Wix](https://www.capterra.do/software/169007/wix) — 4.4/5 (10606 reviews) 3. [Google Ads](https://www.capterra.do/software/213339/google-ads) — 4.4/5 (1006 reviews) 4. [Publer](https://www.capterra.do/software/177145/publer) — 4.8/5 (900 reviews) 5. [Brevo](https://www.capterra.do/software/132996/brevo) — 4.6/5 (3411 reviews) ## Opiniones ### "Oracle Marketing Cloud" — 4.0/5 > **Mark** | *5 de diciembre de 2018* | Sector textil | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software. > > **Puntos en contra**: The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me. > > Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc.. ----- ### "Robust bill pay program" — 5.0/5 > **Kathy** | *24 de febrero de 2025* | Veterinaria | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Ease of submitting expense reports for multiple users, robust reporting for bills paid > > **Puntos en contra**: Nothing once robust training was rolled out, can be a complicated program with many different functions > > Used daily for bill pay/expense report tracking ----- ### "Advanced but hard to use" — 3.0/5 > **Usuario verificado** | *16 de mayo de 2022* | Software informático | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns. -The interface got a lot better and easier to use - once set up, creating email campaigns is pretty easy - advanced reporting > > **Puntos en contra**: Oracle's CX suit is extremely robust but very complex, hard to integrate and very expensive to maintain. it will take the average team at least 3-4 months just to get the basics, so getting things up and running and doing advanced marketing campaigns in it is nothing short of a marathon (with high costs involved) however, as the backend is still old in some of the tools it's still a bit clunky even with it's relatively new interface ----- ### "A robust marketing automation tool for streamlining digital marketing and contact management" — 4.0/5 > **Usuario verificado** | *13 de junio de 2018* | Software informático | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system. > > **Puntos en contra**: The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report\! How is that possible for an enterprise-level software? > > Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions. ----- ### "Oracle Marketing Cloud: A Full fledge marketing automation solution" — 4.0/5 > **Raghu** | *13 de marzo de 2019* | Ingeniería industrial o mecánica | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content. > > **Puntos en contra**: Reporting feature can be improvised. Customer support can be improved. > > We use it for our marketing automation needs, mainly lead scoring and email marketing. ----- Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.do/software/140450/oracle-marketing-cloud?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.do/software/140450/oracle-marketing-cloud) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados