Opiniones de Hootsuite

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Hootsuite te ayuda a construir tu marca, reforzar las conexiones con los clientes e impulsar los resultados gracias a las redes sociales.

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Mostrando 2,745 opiniones

María B.
Diseñador Gráfico in Argentina
Diseño, 2-10 empleados
Used the Software for: 6-12 meses
Fuente de la reseña

Buen recurso para mantener organizadas tus redes sociales

5 hace 4 semanas New

Pros:

Lo que más me gusta de Hootsuite, es su esencia. Ya que me permite mantener organizados mis posteos, planificarlos con anticipación y (lo más importante) poder subir el contenido de una sóla vez, desde un mismo lugar, en diferentes redes sociales. Hootsuite permite sincronizar los posteos y replicarlos en diferentes redes sociales, por ejemplo, Facebook, Instagram, Pinterest, etc. Otra cuestión a favor es que podes probar gratis la plataforma por un tiempo determinado.

Cons:

Como contra, podría indicar que el plan profesional, es para 1 solo usuario, y me parece poco. La alternativa es pagar un poco más y subir de plan. Pero en general, es una buena herramienta, muy recomendada en el mundo emprendedor.

Usuario verificado
Gerente de Marketing Digital in Argentina
Usuario de Linkedin verificado
Aprendizaje en línea, 10,000+ empleados
Used the Software for: Más de dos años
Fuente de la reseña

HOOTSUITE ES LA MEJOR PLATAFORMA PARA GESTIONAR REDES SOCIALES (WEB / APLICACIÓN)

5 el año pasado

Comments: Como usamos HootSuite, podemos decir que es la mejor plataforma en las versiones web y móvil para administrar redes sociales como Facebook e Instagram. Brindamos consultoría y capacitación a personas y empresas en el uso de Hootsuite y también utilizamos Hootsuite en la gestión de nuestras propias redes sociales internamente.

Pros:

Ayuda a las empresas a gestionar todas sus redes sociales desde una única plataforma.

Cons:

Hay actualizaciones que esperamos, como Google my business e historias de Instagram

Ivan P.
Gerente de Marketing Digital in México
Marketing y publicidad, 11-50 empleados
Used the Software for: Más de dos años
Fuente de la reseña

APP DE GESTIÓN DE REDES SOCIALES

4 hace 5 meses

Comments: Hace un par de años nuestro equipo de trabajo usa hootsuite para la gestión de contenido y redes sociales, luego ampliamos la acción con métricas y seguimiento de las mismas. En todo este proceso siempre tuvimos el acompañamiento de hootsuite como plataforma de trabajo

Pros:

Hootsuite es una plataforma y app móvil que ayuda a la gestión de contenido en redes sociales, es de fácil acceso, login y uso. Bastante práctico y con resultados buenos en las principales redes, sobretodo en la métrica y rendimiento

Cons:

Las funciones en la app son limitadas, su mejor uso en en versión web. Sería bueno tener una actualización de la app con más y mejores funcionalidades

Charity R.
Charity R.
Book Reviewer in EE. UU.
Usuario de Linkedin verificado
Entretenimiento, Trabajador autónomo
Used the Software for: Más de un año
Fuente de la reseña

Impressive free plan

5 hace 2 años

Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros:

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons:

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Usuario verificado
Partner in México
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Used the Software for: Más de dos años
Fuente de la reseña

Manage multiple social media accounts at reasonable prize, but analysis is over expensive

4 hace 6 meses

Pros:

The dashboard is great to monitor multiple accounts at once, you can view different hashtags, words, mentions, brands or whatever you want at once in a single tab. Very easy to use and learn just the basics. Integration to web browsers and multi browsers. Automated reports sent to email.

Cons:

You need to pay to assemble the different charts, tables, graphs and parts of analysis by each report. Not affordable if you want more team members. Advanced features take a lot of effort to learn. Targeting while posting is limited.

Joshua B.
Joshua B.
Marketing Manager in Francia
Usuario de Linkedin verificado
Administración educativa, 11-50 empleados
Used the Software for: Prueba gratis
Fuente de la reseña

If you've got the budget, you can afford this mediocre service

4 hace 2 meses New

Comments: Hootsuite was excellent back in the day, it was the industry standard, but I feel start-ups have easily surpassed them in just a matter of a few months! If you can afford their service feeds and you are happy with them, then stay with their mediocre service. If you have the option to change, there are definitely better platforms out there.

Pros:

Hootsuite was fairly simple to setup and I was programming social media posts within a few minutes. It supported LinkedIn, Instagram, and Facebook, which are the three platforms I use the most.

Cons:

The UI was way too busy on certain pages, but the calendar view as convenient and clean so I could visualize what we had planned for the coming weeks. The price went up a few months ago and it priced us out. It's not worth the new pro prices they have listed. Lacks support for Google My Business pages and Canva intergration, which means everyting takes a few extra steps.

Steve T.
Owner in EE. UU.
Marketing y publicidad, 2-10 empleados
Used the Software for: Más de un año
Fuente de la reseña

Used To Be Great...

3 hace 2 meses New

Pros:

I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Cons:

1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

Jillian P.
Social Media Associate in EE. UU.
Administración educativa, 10,000+ empleados
Used the Software for: Más de un año
Fuente de la reseña

A Necessity for Any Social Media Professional

5 hace 3 meses

Comments: Terrific experience and will continue using Hootsuite on a regular basis for work. Would highly recommend!

Pros:

The best part of Hootsuite is the affordable price for the features that you get. I like how easy it is to use and you can publish to many social sites with the click of a button. It automatically connects to all your social media platforms and you can monitor post performance and engagement.

Cons:

I did not like how pricey the custom URL shorteners are. In addition, sometimes the previews do not show up when trying to post on Facebook - some trial and error is necessary.

Esteban P.
Esteban P.
Digital Consultant in Ecuador
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Used the Software for: Más de un año
Fuente de la reseña

What a great social media management platform

5 hace 5 meses

Comments: Using Hootsuit helps you keep organized with your content and schedule, you can manage all your social media platforms in only one place! It makes you get things done faster than ever!

Pros:

The possibility of manage different social platforms in only one place, simplifies the job in a whole new way! I absolutely recommend it!

Cons:

There’s no integration with some social media platforms but the most popular and most used are!

Chetan A.
Chetan A.
Founder & Manager in India
Usuario de Linkedin verificado
Ropa y moda, 2-10 empleados
Used the Software for: 1-5 meses
Fuente de la reseña

Hootsuite the best social media management software

5 hace 5 meses

Comments: It was absolutely nice since beginning.

Pros:

It's the one of the best software we ever used in the marketing and management. We keep track of all stats and analytics at one place.

Cons:

It was pretty complete software and has all the functionalities we needed to track our results and ROI. It has no limitation at all.

James R.
James R.
Owner in EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Used the Software for: Más de dos años
Fuente de la reseña

Great for social media managers

5 hace 3 semanas New

Comments: Overall, it's been great. There's not really any other tools out there that I like as much as Hootsuite, despite the few things I don't like about it. There have been big improvements made to the site over the last several years so there's a feeling of things improving and getting better.

Pros:

I like how easy it is to schedule social media posts across a variety of social media channels at once. That saves me loads of time each week.

Cons:

I don't like how you're limited to only 3 social media channels with the free account. I wish the restriction was on how many posts you could schedule in a month or something else.

Amanda D.
Amanda D.
Marketing Coordinator in EE. UU.
Usuario de Linkedin verificado
Hospital y atención sanitaria, 1,001-5,000 empleados
Used the Software for: 6-12 meses
Fuente de la reseña

Share to all social platforms from one place

4 hace 5 meses

Comments: Having the ability to post across all of our social media pages at once vs. individually saves us hundreds of hours of time. Hootsuite also offers great analytics where we can see how our posts are performing all at the same time.

Pros:

I am part of a Dental Service Organization with over 50 offices. We have social media platforms for all of these offices. Hootsuite allows us to post to all office's social media platforms at once rather than doing it individually. BIG time saver!

Cons:

Sometimes the website is a little glitchy. There is an error that pops up probably 50% of the time that I use the software. However, just hitting "submit" again generally gets it to work.

Hannah W.
Marketing Manager in EE. UU.
Propiedad inmobiliaria comercial, 11-50 empleados
Used the Software for: 6-12 meses
Fuente de la reseña

Did not live up to the hype for us

3 el mes pasado New

Comments: Hootsuite occasionally has free webinars to help build the platform. They also offer extra certifications at an additional cost if you're interested in learning more about paid advertising or things like that. Hootsuite is easy to use, has some great troubleshooting articles and FAQ but overall, it just hasn't been a good fit for our commercial real estate business.

Pros:

I do like using Hootsuite to build up a calendar of posts to go out at a later date. We publish from multiple accounts for several different companies so it is helpful to have a space to (mostly) do it all in one place.

Cons:

Linkedin is our primary social media platform and I feel that is the platform Hootsuite is most lacking.

Joanmarie C.
Executive & Communications Assistant in EE. UU.
Educación primaria/secundaria, 501-1,000 empleados
Used the Software for: Más de un año
Fuente de la reseña

Almost Perfect!

5 hace 4 meses

Comments: Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Pros:

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Cons:

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Ben E.
Director of Communications in EE. UU.
Educación superior, 11-50 empleados
Used the Software for: Más de dos años
Fuente de la reseña

Getting Better with Time

5 el año pasado

Comments: Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Pros:

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Cons:

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Thomas C.
Social Media & Content Specialist in Canadá
Marketing y publicidad, 11-50 empleados
Used the Software for: Más de dos años
Fuente de la reseña

A Good Option for Social Publishing and Monitoring

4 hace 2 años

Comments: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Pros:

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Cons:

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Randi Z.
Marketing Director in EE. UU.
Internet, 2-10 empleados
Used the Software for: Más de dos años
Fuente de la reseña

One of the Original Content Schedulers and Management Systems!!!

5 hace 2 años

Comments: Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool!

Pros:

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Cons:

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Meisha B.
Marketing Manager in EE. UU.
Software informático, 501-1,000 empleados
Used the Software for: Más de dos años
Fuente de la reseña

Sufficient Free Tool for Social Media Scheduling

4 hace 2 años

Comments: Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Pros:

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice. With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning.

Cons:

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook. Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions. The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.

Usuario verificado
Account Executive in EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 201-500 empleados
Used the Software for: Más de dos años
Fuente de la reseña

Love this social tool!

4 hace 2 años

Comments: I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Pros:

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Cons:

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Harry W.
Digital Marketing Manager in RU
Comercio minorista, 51-200 empleados
Used the Software for: 6-12 meses
Fuente de la reseña
Fuente: SoftwareAdvice

Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

4 hace 3 años

Comments: It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Pros:

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Cons:

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter. The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

Virginia B.
Communications Manager in EE. UU.
Usuario de Linkedin verificado
Tecnología y servicios de la información, 51-200 empleados
Used the Software for: Más de dos años
Fuente de la reseña
Fuente: GetApp

Manage and schedule your tweets (and posts) for SUITE results

5 hace 3 años

Pros:

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc. Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Cons:

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Abigail N.
Abigail N.
Social Media Specialist in Kenia
Arquitectura y planificación, 11-50 empleados
Used the Software for: Más de dos años
Fuente de la reseña

Reliable and easy social media manager

5 hace 5 años

Comments: Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful. I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus. The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite. What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.
I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures. I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Pros:

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Cons:

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Shanna T.
Social Media Specialist in EE. UU.
Marketing y publicidad, 501-1,000 empleados
Used the Software for: 1-5 meses
Fuente de la reseña

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

4 hace 2 años

Comments: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Pros:

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Cons:

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Usuario verificado
Marketing Specialist in Catar
Usuario de Linkedin verificado
Telecomunicaciones, 10,000+ empleados
Used the Software for: Más de dos años
Fuente de la reseña
Fuente: GetApp

Perfect for individuals, business and agencies alike!

5 hace 3 años

Pros:

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites. The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes. We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes. But that's not all! Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

Cons:

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights. While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports. I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Bennani M.
Freelance in Marruecos
Software informático, Trabajador autónomo
Used the Software for: Más de dos años
Fuente de la reseña

Puissant mais perfectible

4 hace 10 meses

Comments: J'utilise Hootsuite depuis un peu plus de 5 ans désormais et j'ai rapidement été ravi de sa simplicité et de sa performance. Mais aussi du fait que je peux piloter toute mon activité sur les réseaux sociaux, grâce à une vue complète sur le tableau de bord. Malheureusement, la série de bugs m'a progressivement poussé à déchanter et à changer de logiciel.

Pros:

L'utilisation de Hootsuite est d'une limpidité sans égal. De plus, il uniformise la gestion de mes réseaux sociaux en planifiant notamment jusqu'à 350 messages . Ce logiciel dispose aussi d'une fonctionnalité de recherche conséquente permettant par exemple, sur Twitter, de cibler géographiquement mes requêtes. Enfin, il offre un important registre d'applications dans lequel on peut ajouter d'autres réseaux sociaux mais aussi des outils marketing.

Cons:

Hootsuite souffre de plusieurs bugs, certains messages programmés n'arrivant pas à destination sur Instagram, alors que l'interface mentionne le contraire. Ce logiciel est bien plus aisé à utiliser sur ordinateur que sur mobile.